Sierra James Events
Branding & web design
Devon & Allysa, the powerhouse duo behind Sierra James Events, came to us with a vision: elevate their brand to match the level of their luxury clientele. With a portfolio worthy of Vogue, their digital presence no longer reflected the caliber of weddings they were designing. We partnered together on a full rebrand and custom website—refining their identity from the inside out with thoughtful strategy, romantic visuals, and a seamless online experience worthy of the modern couple they serve.
A look into our
Project Goals
The heart of Sierra James lies in designing intentional, romantic weddings for couples who value beauty, precision, and peace of mind. Devon & Allysa knew their former brand felt outdated—and didn’t reflect the high-end, editorial-level experience they provide. We began with a rebrand rooted in quiet luxury: timeless serif fonts paired with elegant script to evoke the softness of a love letter, and a warm, muted palette with a fresh pop of green to symbolize growth and optimism. Their new logo features intertwining letterforms—a poetic nod to unity—while their custom Squarespace website was designed to feel effortless, editorial, and entirely intuitive. From page flow and mobile optimization to SEO and calls to action, every element was crafted to support their client journey and reflect the care they pour into every celebration. The result is a brand that finally looks and feels as elevated as the experience they provide.
